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Despite your instincts, almost all big change, almost all important organizations, almost all the stuff that matters doesn’t get launched big, from the loud place, on the front page of the paper or on the Super Bowl or on a popular blog.
No, the stuff that changes everything starts on the fringe, captures the imagination of a dozen, who bring along colleagues or friends, and then it’s a hundred and then…
Make whatever list you want: Twitter, Kiva, 500px, Pure Food and Wine, Jiro… They all became hits without being anointed by the loud folks first.
— Seth Godin - Coming From a Loud Place (via matthewerosenberg)
